How to choose a ticketing platform: 5 essential questions

April 2026 • 4 min

Event organizers often choose a ticketing platform based on popularity or what their peers are using. However, the real business costs, cash flow, and technical limitations only reveal themselves after a few events – when it is already too day to switch easily.

Before choosing your partner, ask these 5 questions. The answers will determine not only your final margin but also how quickly you receive your income and how many customers you lose at the checkout.

1. Do you know the true costs upfront?

Most ticketing platforms in Lithuania do not publish their prices publicly. You only find out after individual negotiations or receiving a commercial proposal. This makes it difficult to compare platforms objectively and plan your budget accurately. If you organize an event with 500 tickets at 20 EUR each, even a 3% difference in commissions equals 300 EUR. Without clear numbers, you cannot accurately set ticket prices or plan your marketing budget.

Paysera Tickets publishes its fees publicly: they range from 1.8% to 1.0%, depending on your transaction volume. There is no platform fee – you only pay for payment processing, and free events cost 0 EUR.

2. When do you receive the money?

Many platforms transfer funds only after the event or once a month. If you sell tickets three months in advance, your money remains "frozen" the entire time. This directly affects your cash flow: you cannot use the funds for equipment deposits, marketing, or staff salaries.

Paysera Tickets solves this problem: money is credited to your Paysera account instantly after every sale. You can use the circulating funds to prepare for your event on the very same day.

3. How much extra will YOUR customers pay?

Some platforms add service fees, e-ticket delivery fees, or technical support fees for the buyers. A ticket that costs 15 EUR on the event page suddenly becomes an 18 EUR purchase at the checkout. This directly reduces conversion – some buyers simply do not complete the purchase when faced with unexpected fees at the end.

Paysera Tickets does not apply any fees to buyers. The price you set is the final amount the customer pays.

4. Is the platform tailored to the local market?

For the local audience, not only a native interface but also simplicity is crucial. If a platform requires long negotiations and manual contract signing, you lose valuable time. Paysera Tickets operates on a self-service model: once you register and create an account, you can launch your event in minutes. Validation happens through the Paysera payment collection service, so business clients don't need additional contracts to start selling.

5. What payment methods are available?

If a platform only accepts cards, you lose customers who prefer online banking. For more expensive tickets (50+ EUR), the option to pay in installments is vital.

Paysera Tickets supports the widest range of payment methods in the Baltics: all major banks, Apple Pay, Google Pay, and "Buy Now, Pay Later" services. It is the only platform in the region with integrated leasing, where you receive the full amount immediately while the buyer pays in parts.

Conclusion

A ticketing platform is not just a technical tool – it is a business partner. Transparency, quick access to funds, and zero fees for the buyer correlate directly with the success of your event.