Paysera marketing guide for e-shops
A brief style guide for e-shops collecting payments via Paysera – everything from the logo to service descriptions and suggested announcements for social media.
Paysera name and logotype
Company name: Paysera /peɪˈserə/ (not PaySera, paysera, or PAYSERA)
Company website: www.paysera.com or paysera.com (not Paysera.com)
Official name: Paysera LT, UAB (if used in documents or press releases)
Don’t use the logo like this:
Variations on different backgrounds:
Paysera description
Use the text below to describe Paysera as your payment provider in press releases, websites, or when communicating with clients.
Paysera is a Lithuanian-born payment operator and fintech company working internationally. It provides various financial services from current accounts and money transfers to payment cards, a finance management app, and payment processing for e-shops. According to the Bank of Lithuania, Paysera is the first and largest electronic money institution (EMI) in Lithuania.
Payment window
If an e-shop performs an API integration of Paysera into their website, they can create their own Payment window design up to a certain point (when the payment is actually performed).
Otherwise, all e-shops have the same payment window that many clients in the Baltic countries are already familiar with. It operates in 22 different languages and is simple and easy to navigate.
Announcing about Paysera integration
When announcing about collecting payments via Paysera to your social media followers highlight benefits such as security, trust, convenience, and flexibility.
Sample post:
From now on, paying in our e-shop is even more convenient and secure. Partnership with the popular and trusted payment operator Paysera enables our customers to choose a payment method that is most suitable for them – debit/credit cards, paying via their banks online, making a regular money transfer, and more. (list methods that you will offer to the clients)
(if applicable) And those customers who themselves have a Paysera account will even get a cashback of up to 1% for every purchase they make on our website.
Customer guidance and education
Trust Badge
After creating a payment collection project in the Paysera system, you will be able to download a Paysera trust badge that you can place in your e-shop to let your customers know about the secure payment processing solution on your website.
Explanation
Before the payment process starts, you can give a heads up to your customers saying that their payment will be promptly and securely processed by Paysera.
For example:
Your payment will be securely processed by our payment partner – Paysera. Paysera will enable you to choose your desired payment method – to pay by card, via your online banking, or similar.
(if applicable) If you have a Paysera account – choose to pay with it and receive a cashback of up to 1% for your purchase.
Have any questions?
Have any questions about announcing your partnership with Paysera or using our logo? Contact our marketing team.
For inquiries about Paysera services or your account – reach out to our client support.